More Joy Is Possible!

Blue Explained

The color of tranquility, trust and responsibility.

Blue In Combination

Here are some different ways blue can be combined.





Blue For You

Blue Hues

Blue Tints

Blue Shades

Blue Tones

Blue In Nature

Blue pigments are hard for animals to produce. That’s why there are so few things in nature that are naturally blue. Check out the blue in nature!

Blue In Psychology

In color psychology, blue’s color meaning ties closely to the sea and the sky. Stability, harmony, peace, calm and trust are just some of the feelings your customer may feel about your brand when you integrate the color blue into your branding. Conversely, blue can also carry some negative color meanings such as depression and can bring about a sense of coldness. Blue can be used in your website’s logo or on your website’s top navigation. Some retailers add their guarantee, trust certification or free shipping icons in a blue color to strengthen the trust aspect the color is known for.

Tech brands like Facebook, Twitter and Skype often use blue in their marketing. But retailers like Walmart and Oral B also use the color. The blue in the Walmart logo can help position the brand as trustworthy, reliable, and relaxing. After all, Walmart is a place where you can buy groceries and do shopping all in one convenient location. Oral B is a dental health brand that sells toothbrushes. Healthcare niches, like Oral B, typically use blue in their branding to help people associate the brand with a quality, reliable and safe product.

Blue In History

Blue is the color of the sky, large bodies of water, a room in your home, and a handful of outfits in your closet. But blue is actually quite scarce in nature. Among all the hues found in rocks, plants, and flowers, or in the fur, feathers, scales, and skin of animals, blue is surprisingly scarce. Because of blue’s scarcity in nature, people initially undervalued it. During the Paleolithic and Neolithic periods, red, black, and brown reigned supreme. The Greeks didn’t have a word for blue and dyed their formal garments in black, white, and red. The Romans associated blue with barbarism, noting men bathing in blue before battle, and women adorning themselves in it before orgies. As the English language developed, blue took a back seat to other colors, mainly absent from early Christian writings. During the 12th-century, however, different pigments and dye methods were developed and blue became connected to the divine. Artists integrated blue into the vibrant robes of the Virgin Mary, traditionally depicted in shades of black. By the end of the century, the French royal family adopted a new court of arms in blue as a tribute to her. Over the next few hundred years, the rest of Europe followed suit, integrating blue into their coat of arms. Beginning in 1200, 5% of the European coat of arms contained blue. But by the 1400s, it was around 30%. Today, blue is used in police uniforms because of this association with the European coat of arms. Many businesses use dark shades of blue for their inherent trustworthiness. Blue is associated with order, divinity, trust, and dependability. Blue promotes peace and helps you relax.

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