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Gray Explained

The color of reflection, indecision and compromise.

Gray In Combination

Monochromatic Gray

Analogous Gray

Complimentary Gray

Triadic Gray

Gray For You

Gray Hues

Gray Tints

Gray Shades

Gray Tones

Gray In Nature

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Gray In Psychology

In color psychology, grey represents neutrality and balance. Its color meaning likely comes from being the shade between white and black. However, grey does carry some negative connotations, particularly when it comes to depression and loss. Its absence of color makes it dull. Grey can be used for font color, headers, graphics, and even products to appeal to a mass audience.

Apple is an example of a brand that uses the color grey in its branding. After all, many of their laptops are in a grey or silver tone as its neutral color doesn’t put anyone off. On their website, they use the color grey for their header to contrast against a white logo. However, throughout their branding, you’ll see a balance between white, black and grey used which can help maintain a clean, neutral look.

Gray In History

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