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Green Explained

The color of balance, harmony and growth.

Green In Combination

Here are some different ways green can be combined.

Monochromatic

Analogous

Complimentary

Triad

Green For You

Green Hues

Green Tints

Green Shades

Green Tones

Green In Nature

More info

Green In Psychology

In color psychology, green is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive color meanings for the color. The color meaning for green also carries some negative associations such as envy. If you’re in the health or fitness niche, you might choose to add more green to your online store. For example, your homepage banner image or logo might include a green background.

The use of green is made popular by brands such as John Deere and Roots. John Deere’s entire brand revolves around nature. Their product line centers around landscaping, agriculture, lawn care equipment and more. The color green is so ingrained into their branding that even their equipment is the same shade of green as their logo. That way, when someone sees that product, they’ll immediately know it’s a John Deere. Roots is a fashion retailer. However, when browsing their banner images and marketing materials, you’ll often find their models in natural outdoor settings. The green logo blends well with their nature imagery helps them attract outdoor enthusiasts as their target market. So even if your products don’t necessarily tie to a niche, you can use color to help you attract a specific demographic.

Green In History

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