More Joy Is Possible!

Pink Explained

The color of joy, unconditional love and nurturing.

Pink In Combination

Here are some different ways pink has been combined.






Pink For You

Pink Hues

Pink Tints

Pink Shades

Pink Tones

Pink In Nature

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Pink In Psychology

Pink is a popular color for brands that primarily serve a female audience. In color psychology, pink’s color meaning revolves around femininity, playfulness, immaturity, and unconditional love. Some brands have chosen to use the color pink for the product packaging, especially for girls’ toys. Whereas other brands highlight the pink color in their logo, website design, or to highlight key messages.

Since the color meaning for pink includes femininity, it’s no surprise that brands like Victoria’s Secret and Barbie use the color so heavily. Victoria’s Secret even named one of their brands Pink. On their website, they use a combination of pink and black to highlight key marketing details. Their logo and certain marketing messages also use the color pink. On Barbie’s website, CTA’s are in a bright pink color. Their top navigation and the drop-down menu also subtly use color. And of course, their product packaging and logo reinforce the feminine pink color in their branding.

Pink In History

Amazingly enough, the strict girl-pink and boy-blue divide only date from the mid-twentieth century. Just a few scant generations ago the situation was completely different. In 1893 the rules stated that “you should always give pink to a boy and blue to a girl.” In 1918 a trade publication affirmed that this was generally the accepted rule because “pink was the more decided and stronger color, and blue was more delicate and dainty.” Pink was generally considered faded red, and red was considered the most masculine color. Red was the color of soldiers’ jackets and Cardinal’s robes while blue was the color of the Virgin Mary’s robes.

The word pink itself is relatively young too. The first reference of the word being used to describe pale red is the late seventeenth century. Before then, pink was usually referred to as a kind of pigment. It is odd that while light red acquired a name all of its own, pale green and yellow did not. Most romance languages made do with a variation of the word Rose, from the flower. It is likely that the English derived their word for the color from another flower, Dianthus plumarius, also known as pink.

Pink is far more than the color of flowers and princess dresses. Dressed in pink-colored silks, the women depicted by 18th-century artists were shown as being in full control of their Allure. Daring, full-blooded pinks were a hit with strong, powerful women. It was a favorite of four people in India, who liked to call it the navy blue of India. Marilyn Monroe also made shocking pink the color choice for 20th-century women who wanted to be both seen and heard. The current image problem is partially due to the feminist backlash against old-fashioned sexism. It is seen as simultaneously infantilizing and, ever since artists started mixing the colors together to depict naked female flesh, sexualizing. Nudes are still, overwhelmingly, female. In 1989, will 85% of the Metropolitan Museum’s news for women, only 5% of the artists represented were. In a recent article, the Guerrilla Girls, a group pressure in the art world for greater diversity, said that since the figures have become we’re still. The case against pink as the color of female objectification was only held in the 1970s by a surprising discovery. Products for women from clothes to bike helmets routinely cost more than products for men and boys that are practically identical. November 2014 French Secretary of State demanded, “Is pink a luxury color?” when it was discovered that people were selling pink razors at a higher cost. The phenomenon has become known as the pink cats. Color preferences may have reversed over the last century, but it seems to come in many ways, the boy’s outlook still remains more roseate.

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