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Red Explained

The color of energy, passion and action.

Red In Combination

Here are some different ways orange has been combined.






Red For You

Red Hues

Red Tints

Red Shades

Red Tones

Red In Nature

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Red In Psychology

Marketing colors like red can capture attention. The red color meaning is associated with excitement, passion, danger, energy, and action. You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. In color psychology, red is the most intense color. And thus, can provoke the strongest emotions. Red can also trigger danger so you want to use the color sparingly. If you add the color red to your website, save it for the call to action or sale icons if it’ll contrast well with your store design.

Red is the iconic color used for brands like Coca-Cola and YouTube. The color red tends to encourage appetite hence why brands like Coca-Cola use it often in their branding. They also use words like happiness in their branding so they use the color red to build excitement. YouTube likely uses the color red due to the excitement of watching videos online. Notice how the red part of their logo is the play button which can help compel someone into action. It encourages you to want to press play on their videos.

Red In History

In 2012 the study was published advising waitresses to wear red. Why? The research found that if they wore this color, the tips they were given by male patrons would be increased by up to 26%. Psychologists have long been fascinated by red’s influence on the human psyche. It is believed that people first began dyeing cloth sometime between the 6th and fourth millennium BC. Most of the scraps of dyed cloth that date from this time until the Roman era were colored a shade of red. Ancient Egyptians wrapped monies and linens died with red. It is, along with black, one of the colors the ancient Chinese associated with death, and the contrasting pair appear frequently in tombs and Graves. In Chinese history, it Formed part of the influential of five-element system, associated with fire, Summer, and the planet Mars. No, in addition to its link with the party, the Chinese see it as the color of joy and good luck. Gifts of money called hung bows are given in locker red envelopes at special occasions like weddings.

Red is the color of blood and is strongly associated with power, lust, and aggression. The devil is traditionally depicted in red. The association of red and sex in the West dates back at least until the Middle Ages. It was frequently a color assigned to prostitutes as the many Century laws passed over the course of the period. The Scarlet Letter was published in 1850 and fascinated readers because heroin defies easy categorization. Small wonder that women have a stormy relationship with red.

This potent brew of power and sexuality makes the color a bold but tricky choice for brands. Virgin Air is perhaps the best example of a company that has successfully harnessed red’s power but only by positioning itself as a bold outsider. Coca-Cola is its delivery to the red and white flag of Peru, which is where the company sourced the coca leaves and cocaine its drinks contained until the late 1920s. Artists have all relied heavily on the shades between Oxblood to add drama, eroticism, and depth to their work. When people see red, just like the red lights on the traffic light, they stop in their tracks.

The Psychology of Red


The Red Personality Type


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