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Color Psychology

Color psychology is the study of colors in relation to human behavior. It aims to determine how color affects our day-to-day decisions such as the items we buy. Does the color of a dress compel us to purchase? Do the colors of a package make us choose one brand over another? Does the color of an icon make us more likely to click on it? The short answer is yes. But the why part is a bit more complicated. Color meanings can have an impact on why we prefer certain colors over others. The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors.

Color Psychology In Your Closet

Color evokes feeling. It incites emotion. And it’s not any different when it comes to selecting colors for your wardrobe. Choosing the right colors for your marketing efforts can be the difference between standing out from the crowd, or blending into it. By using colors strategically for your outfit choices, you can get your audience to see what you want them to see and help them perceive you the way you aim to be perceived. This is why understanding color psychology can be so useful for getting dressed – because it can help you portray yourself the way you want to. While choosing the right colors can enhance your perception, poor color selection can do damage. For instance, if you choose the wrong colors for your outfit, your personal features might look muddy. Color can be used by creative dressers to influence how people think and behave toward them, and how they interpret any information that comes from them. The choice of colors can help people decide what is important. And that’s why people need to understand what different colors mean.

  • Red: excitement, danger, energy, courage, strength, anger.
  • Orange: creativity, enthusiasm, health, happiness, encouragement, balance.
  • Yellow: sunshine, hope, optimism, light, positivity, freshness.
  • Green: health, nature, renewal, generosity, freshness, environment.
  • Blue: freedom, trust, expansiveness, dependability, faith, inspiration.
  • Purple: royalty, luxury, power, pride, creativity, mystery.

Curate Your Colorful Wishlist!

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